Along with Radiohead, they released their recent albums over the internet and they are using a massive amount of web2.0 tools to promote themselves and reach the audience. Some of the tools they use are Flickr, Facebook, Last.fm, MySpace, YouTube, iCal, iLike, and more recently, Google Earth and Google Calendar.

This web 2.0 tools usage, along with their creative music and viral marketing / alternate reality games (the Year Zero game) techniques, is making them one of the most “3.0″ band ever.

I guess every band (and business) out there should hire this new, emerging figure: the 2.0 marketing expert. Someone with deep knowledge of the available tools and their capabilities. Someone who is able to create mashups and keep contact with fans (customers).

The band (corporate) blog is not enough nowadays. We need to create real connections and involvement.

“Quitting your job and going it alone is one of the biggest–and riskiest–decisions you’ll ever make. So I think it would be worthwhile to unpack some of the statistics on entrepreneurs.” - Thinking of starting a business? Know the risk

“Tough question. Certainly if you look at your neighbors with real wealth, you’ll see a lot of entrepreneurs: Half the families with a self-employed breadwinner claim a net worth greater than $336,000, and folks who make it big push the average for such families to more than $1 million. Then again, you could meet more than a few business owners in the waiting room at bankruptcy court. In between are lots of people hustling for every buck. Unless you get past that stage, you’ll likely make less than you do now, says William Gartner, who teaches entrepreneurship at Clemson University.” - Would you be better off as your own boss?

And here you are with some other interesting links:

• America’s Best Colleges for Entrepreneurs - Entrepreneurs are curious and eager to learn. Sometimes you just need the right skills, knowledge and credentials. It’s never too late to get them.
• Fast Forward – Internet and Technology Business News from FORTUNE Magazine - This is for those interested in the new economy and e-business. The latests in web and technology business.