Archive for the ‘Entrepreneurship’ category

NIN and the Web 2.0

June 25th, 2008

The electro-rock-industrial band Nine Inch Nails are one of the best example out there of how technology is changing the way we communicate, and communication is changing the way we do things (such as business or entertainment).

the NIN tour as it appear on Google Earth

Along with Radiohead, they released their recent albums over the internet and they are using a massive amount of web2.0 tools to promote themselves and reach the audience. Some of the tools they use are Flickr, Facebook, Last.fm, MySpace, YouTube, iCal, iLike, and more recently, Google Earth and Google Calendar.

This web 2.0 tools usage, along with their creative music and viral marketing / alternate reality games (the Year Zero game) techniques, is making them one of the most “3.0″ band ever.

I guess every band (and business) out there should hire this new, emerging figure: the 2.0 marketing expert. Someone with deep knowledge of the available tools and their capabilities. Someone who is able to create mashups and keep contact with fans (customers).

The band (corporate) blog is not enough nowadays. We need to create real connections and involvement.

Entrepreneurship Links and Articles

December 11th, 2007

2007 is coming to an end. Time to make up your mind about your own future. These articles will help you in the process.

“Quitting your job and going it alone is one of the biggest–and riskiest–decisions you’ll ever make. So I think it would be worthwhile to unpack some of the statistics on entrepreneurs.” – Thinking of starting a business? Know the risk

“Tough question. Certainly if you look at your neighbors with real wealth, you’ll see a lot of entrepreneurs: Half the families with a self-employed breadwinner claim a net worth greater than $336,000, and folks who make it big push the average for such families to more than $1 million. Then again, you could meet more than a few business owners in the waiting room at bankruptcy court. In between are lots of people hustling for every buck. Unless you get past that stage, you’ll likely make less than you do now, says William Gartner, who teaches entrepreneurship at Clemson University.” – Would you be better off as your own boss?

And here you are with some other interesting links: