The new “you should have seen it coming” tool from Google is out: Google Analytics
I’ve signed up for it and I’ve implemented it on my site. The signup process really took only a couple of minutes, I could use my “google account” (which basically is my gmail account) and in seconds I modified the header file of this blog to have the javascript code (barely 4 or 5 lines of code) inside every page of my site.
The interface is pretty clean and quite cool. There are lots of interesting numbers and graphs… it’s a really useful tool. It’s basically the Urchin service they acquired in March, goggletized, cleaned up, made free and integrated with adwords. That’s it… or “it’s basically google magic” as usual.
I wonder how the competitors will react to this FREE service/tool.
Google Analytics tells you everything you want to know about how your visitors found you and how they interact with your site. You’ll be able to focus your marketing resources on campaigns and initiatives that deliver ROI, and improve your site to convert more visitors
But there are inconvenients too:
For those of us who have been paying Urchin-On-Demand customers, the transition has been especially painful. In the run-up to the rebrand as Google Analytics, the performance of Urchin’s “real-time” analysis has degraded from 4 hours of lag, to 8-12, including missing blocks of data that get filled in 24 hours later.
As of right now, I’ve not seen data since Sunday at 5PM.
This was Tony Gentile having some issues with the recent delays we’ve seen during these days…
And please note that this product is not a beta. It only had the worst Google rollout ever… apart of that, I will enjoy it very much… as I am a stats feticist!
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